School adventures with plenty of heart.
Five warm, funny stories about friendship, responsibility, courage and growing up. “Kakis” is a familiar Singaporean word for close friends or companions.
A steady voice from the Singapore heartlands
Stories and real-life guidance that help people feel seen.
Uncle Ayub is a Singapore-based author and content creator writing warm stories for children while sharing honest reflections about work, family, confidence, ageing and everyday life.
11Published books
2Children's series
10Picture books
30+Years workplace experience
Uncle Ayub Books
Two children's series. One belief: every child deserves to feel understood.
From school friendship and mischief to neurodiversity, sensory experiences, faith and belonging, these stories create gentle openings for meaningful conversations.
Every brain has its own story.
A compassionate Islamic-inclusive series helping children and families talk about ADHD, autism, sensory sensitivity, faith, identity and belonging.
Featured collection
Meet the complete Soupy Kat series.
Five adventures from Pawsome Springs Primary, each available in paperback on Amazon.
Book 5
The Little Troublemaker
Patience, friendship and looking beyond first impressions.
View on AmazonWorkplace Wisdom
For the grown-ups, too.
By Haiyub Kadir
The Bridge: Managing Gen Z
How leaders can turn generational conflict into collaboration and growth. Haiyub Kadir is the professional author name used by Uncle Ayub for workplace and leadership writing.
Kindle · US$6.99Paperback · US$14.99
View The Bridge on Amazon@uncle.ayub on TikTok
Real talk for real life.
Short reflections about work, family, confidence and the things people sometimes find difficult to say out loud.
01
Work & Career
Difficult bosses, uncertainty, reinvention and dignity at work.
02
Family & Parenting
Understanding children, relationships and difficult conversations.
03
Confidence & Resilience
Starting again, setbacks and finding the courage to move forward.
04
Different Minds
Helping adults better understand children who experience the world differently.
05
Faith & Meaning
Gentle reflections on gratitude, purpose and the seasons of life.
Meet Uncle Ayub
A trusted Singapore voice with a warm heart.
Mohd Haiyub Kadir — better known as Uncle Ayub — is a Singapore-based author, learning and development practitioner and content creator.
After more than three decades across operational workplaces, leadership and adult learning, his work increasingly centres on a simple question: how do we help people feel understood rather than judged?
Today, that question runs through his children's stories, workplace writing and everyday reflections on TikTok.
No guru talk. No pretending life is simple.
11 published booksChildren's storytellingWorkplace learningMultigenerational leadershipSingapore-based
Work with Uncle Ayub
Stories, conversations and practical learning.
Available for author visits, storytelling sessions, speaking engagements, workplace workshops, community programmes and media conversations.
01
Schools & Libraries
Author visits, children's storytelling sessions and conversations around friendship, belonging and different minds.
02
Workplaces
Talks and workshops on leadership, Gen Z, multigenerational teamwork and practical workplace learning.
03
Community & Media
Community programmes, podcasts, interviews, bulk book orders and collaborative projects.
Get in touch
Start a conversation.
Contact Uncle Ayub
WhatsApp is best for quick enquiries. For formal requests, use the email handoff form.
WhatsApp · +65 8939 4148Email · ask@askuncleayub.com