📍 True blue Singapore heartlander 30+ years

Real talk.
Warm heart.

From the void deck to the boardroom — workplace wisdom for working adults across Singapore and Malaysia who want to grow, lead, and live well.

30+
Years experience
16
Countries served
50.8K
TikTok views
3
Books
Uncle Ayub — sitting on a bench with a kopi and a book
Who is Uncle Ayub?
More than a mentor — a trusted voice.
Uncle Ayub

Mohd Haiyub Kadir — Uncle Ayub to thousands across Singapore and Malaysia — grew up a true blue heartlander and has spent 30+ years helping people navigate work, family, and life with clarity and grace, across 16 countries in transportation, manufacturing, and logistics.

Senior L&D practitioner, published author, MENDAKI mentor, DBA candidate, and founder of Sufisoniq. Real experience, no filter — always with a kopi O nearby.

ACTA Certified SMRT Institute Gen Z Expert DBA Candidate MENDAKI Mentor Sufisoniq Founder
What's available
Everything Uncle Ayub offers.

From wearable Sufi art to keynotes and coaching — one hub for all of it.

Launching now
Sufisoniq — Wearable Soul
30 original Sufi-inspired designs. T-shirts, hoodies & digital prints.
NEW
Written by Uncle Ayub
Books that speak truth.

From Gen Z workplace dynamics to children navigating the world differently — Uncle Ayub writes with heart.

The Bridge
Available on Amazon
The Bridge: Managing Gen Z
How leaders can turn generational conflict into collaboration and growth. By Haiyub Kadir.
$6.99 Kindle  ·  $14.99 Paperback
📖 Get on Amazon
Adam's Brain
Uncle Ayub Books · Children's
Adam's Wiggly Wonderful Brain
A warm story helping children and parents understand ADHD with love and laughter. Singapore school setting.
Enquire Now
Hana's World
Uncle Ayub Books · Coming Soon
Hana's Too Loud World
For children with sensory sensitivity — your feelings are real, and you are not alone.
Notify Me
@uncle.ayub on TikTok
Wisdom in 60 seconds.

Bite-sized lessons for the everyday working adult. Real talk, warm heart, every week.

Follow @uncle.ayub on TikTok
From the community
What people say.
★★★★★
"Uncle Ayub's workshop changed how I see my Gen Z team. I stopped trying to manage them and started leading them."
Riza**** A.
Ops Manager, Singapore
★★★★★
"The Bridge is the most honest book on generational leadership I've read. I gave copies to my entire management team."
Siti**** B.
HR Director, Kuala Lumpur
★★★★★
"It's like getting advice from a wise uncle who actually gets what work feels like today. I look forward to every video."
Nad**** H.
Executive, Singapore
Get in touch
Book Uncle Ayub.

Available for keynotes, corporate workshops, mentoring engagements, and media appearances across Singapore and Malaysia.